Roy Spence
Appearance
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Roy Spence (born October 10, 1948) is the chairman and co-founder[1] of the advertising agency GSD&M, and an author.
![](http://upload.wikimedia.org/wikipedia/commons/thumb/d/db/LBJ_Foundation_DSC_1712_%2825233121336%29.jpg/220px-LBJ_Foundation_DSC_1712_%2825233121336%29.jpg)
Early life
[edit]Spence was born in Brownwood, Texas, to Roy Milam Spence Sr. and Ruth Griffin. He attended Brownwood High School, where he was a member of the 1965 Class 3A state championship football team. He then went on to enroll at the University of Texas at Austin, and went on to found GSD&M in 1971.[2]
Awards
[edit]In 2004, Roy Spence received the Distinguished Alumnus Award from the University of Texas.[3]
Publications
[edit]In 2006, the University of Texas Press published Spence's book The Amazing Faith of Texas.[4]
In 2009, Spence, along with Haley Rushing, authored It's Not What You Sell, It's What You Stand For, a book about purpose-based brand management.[5]
Bibliography
[edit]- Spence, Roy; McClure, Tim (2006). Don't Mess with Texas: The Story Behind the Legend. Idea City Press. ISBN 978-0-9722825-1-2.
- Spence, Roy M. (2006). The Amazing Faith of Texas: Common Ground on Higher Ground. University of Texas Press. ISBN 978-0-292-72176-0.
- Spence Jr., Roy M.; Rushing, Haley (2009). It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose. Portfolio Hardcover. ISBN 978-1-59184-241-5.
References
[edit]- ^ Swiatecki, Chad. "Roy Spence focused on life with purpose in post-GSD&M career". Austin Business Journal. Retrieved 22 April 2015.
- ^ GSD&M Idea City LLC Company profile Hoover’s executive summary
- ^ P. Kelly Smith (September 28, 2004). "Eyes of Texas Grads Are Upon Spence". Adweek. Archived from the original on 2009-12-01.
- ^ The Amazing Faith of Texas; Common Ground on Higher Ground University of Texas Press, 2006
- ^ Spence Jr, Roy M; Rushing, Haley (2009). It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose. Portfolio Hardcover. ISBN 978-1-59184-241-5.